As with most things these days, there are a dime a dozen email marketing programs available.

We’ve used a few, from Aweber to Zoho to MailChimp.

Our favourite – MailChimp.

In our opinion, it’s the simplest and easiest mass email marketing program available. And it’s very affordable too. For many, free, in fact. Currently, MailChimp have a free account which allows you to store up to 2,000 people in the database, and send up to 12,000 emails per month. This would suffice most people entering email marketing for the first time. However, you would be missing out on one of the most valuable features that email marketing has to offer – Automated Responses. However, MailChimp’s paid, full featured, accounts start from just US$10/month.