There are three main aspects to a successful digital marketing strategy. If you do two of them but neglect one of them, your campaigns are likely to be ‘stunted’. Here at Emmix, we call it The Digital Marketing Strategy Love Triangle.
If you have good content and a strong social media presence and strategy, but a lacklustre website with no calls to action and difficult to find contact details, you’ve shot yourself in the foot.
If you have a great website with great content, but your social media strategy is all ‘me, me, me’ self-promotional, your social media success will be limited.
If you have a good website and a good social media plan, yet lack engaging, educational, interesting content, your success will be once again limited.
The Three Most Important Digital Marketing Strategy Elements
Your Website and your Digital Marketing Strategy
Does your website work properly right now? Is it putting out the ‘right message’ about you/your business/your organisation? Are there correct and visible calls to action?
Very importantly, is your website code set up correctly to ensure maximum search engine benefit?
If it is, are you correctly publishing content, taking into consideration keywords in your titles, in your sub-headings, alt tags for your images, and useful meta descriptions?
Content and your Digital Marketing Strategy
Content is key to a successful digital marketing strategy. The internet is all about users who are looking for something, because they have a question or a need, and ultimately what they find is based on search giant, Google, and what Google decides is most relevant.
Now, Google has smart algorithms which are used to determine relevancy. People try to ‘convince’ Google that their website is more relevant through the use of questionable search engine optimisation strategies, however at the end of the day it all comes down to the question: Do you have good content?
You need to have good content written regularly and distributed throughout the digital mediums – on your website, on your blog, on your social media channels, and on other external sites (eg: guest blogging).
Because, naturally, good content is consumed – read, shared and appreciated.
Social Media and your Digital Marketing Strategy
Before you start posting away on social media, you’ve got to really think about who your target market is and a) what they like, b) what they’re interested in, c) what they want to see and d) what they DON’T want to see.
In social media, mostly you never get shared or liked when you’re doing a lot of self promoting, but rather when you just appeal to their interests you get more shares and likes – and thus your exposure grows. Give it a try for a week and see how you go.
Take a look at what competitors in your industry are doing within social media – consider it with a ‘judging’ eye, not as ‘gold’ – because they may not be doing it right either. What you’re looking for is to see which posts are shared most, commented on most and ‘Liked’ the most. These, you should consider the question of ‘why?’ and learn from.