Q&A: What’s the benefit of Google Apps email accounts versus cPanel self-hosted email accounts?


Let’s start with the basics.

Google Apps emails are stored on Google’s email servers.
cPanel emails are stored locally on your web hosting server.

With Google Apps email accounts, you get 20+ GB of storage included.
With cPanel email accounts, you get as much as your hosting account storage space allows. For example, depending which host you’re with, your hosting account has a maximum of 1,5, 10, 50, 100, 200GB (or anywhere below or above that). Some webhosting companies give you ‘Unlimited’ accounts, however that’s generally ‘shared hosting’ which, by nature, is cheap and crammed onto servers with hundreds of other customers. Read more about shared hosting here.

Google Apps emails are great for accessing on your phone – the copy on your phone is synced with the copy in the Google Apps web access account.
You can set up syncing with cPanel emails too, however it’s not as advanced. You’d need to set up your cPanel account in the IMAP format, and the configure your mail program and phone to use those settings.

Google Apps email accounts currently cost $50/user/year.
cPanel email accounts are free (well, included in your web hosting service – up to the limit of your account).

For this reason, many people prefer to go with a cPanel email, however, they may not be saving much. That is, unless they’re on cheap shared hosting offering ‘Unlimited’ web storage.

If, however, they’re using a premium web host, they’re likely to have a limit on their storage. Whatever limit that may be. They can, of course, increase the limit, but it will bump them up to the next, and the next, and the next hosting plan… which could end up costing from $10, to $30, to $90, or even $150+ per month. Now, multiply these figures by 12 months, and you have yourself a pretty hefty hosting bill.

And that’s why, for people who need email accounts with lots of storage, we recommend Google Apps email accounts. Yes, you pay $50/user/year, but that’s it (unless you need more than 20GB for that account).

Not to mention that Google Apps email servers are more reliable, faster, are better for syncing on your phone and computer, and generally have the best uptime.

Not everyone would really need to have Google Apps email accounts… however, at $50/user/year… it’s not expensive for a great service which gives you peace of mind when it comes to your email accounts performing.

Q&A: Which domain registrar should I use to buy domain names?


The domain registrar to choose depends on two things; price and ease.
To buy a .com.au domain name, Crazy Domains, Netregistry and Ziphosting are popular options.
To buy a .com domain name, you can use any of the above, otherwise GoDaddy and Name.com are popular choices.

Some people prefer to buy all their domains with the same registrar, even if they have to pay a little more per domain – just for the fact that then all their domains are in the one places.

Other people choose to, for example, buy their .com.au domain names through a service like Crazy Domains, and their .com domain names through a service like Name.com.

There’s no wrong answer – it’s whatever works best for you.

If you choose to buy different domain types through different companies, a helpful hint is to create a simple spreadsheet where you list the domain and the registrar it’s been registered and your login credentials. If you want to go a step further, add in the date when you’ve registered it and when it’s due for renewal (usually 12 months after the registration date).

Q&A: Why do I need an SSL certificate?


An SSL certificate encrypts data sent from your user’s computer sent to and from your website / server. It helps prevent other people or programs from stealing the information while information is passed from one side to the other.

If you have an eCommerce site, where customers and clients are putting in their credit card details, you really must have an SSL certificate. For starters, people who see a checkout page that’s not secured with an SSL certificate are more likely to abandon their cart. The opposite applies – SSL certificates build additional trust with potential shoppers – verifying that you are a real business and giving them the confidence to know that their credit card details are safe when making the transaction.

SSL certificates are also just good practice. Some of our clients have SSL certificates on their contact forms. This is to a) help build more trust and confidence with the user and b) to secure the data being sent from the user’s computer to their server – to prevent spying/stealing confidential information the user is entrusting you with by writing and sending it to you.

Q&A: Can I compare products on my blog too?


Comparing products is a g is a great thing to do – it’s another way you can show your customers and clients that you know your business and industry, and to position yourself as a knowledgeable person/company.

You can create a new blog category called “Product Reviews” when writing up your next post.

Q&A: Can I write reviews on my blog too?


You can definitely write reviews on your blog. Your blog is what you make it. One of the great things about having a WordPress based blog is that you can very quickly and easily add extra blog categories, which will make it easier for you to better divide up your content.

Generally, people start with the following blog categories:

  • News
  • Press
  • Products

If you can write reviews about different products related to your business, which your customers would be interested in or searching for, go for gold.