What is Agile Marketing?

Jun11

Agile marketing is all about the ability to come up with specific goals for your business with a team to focus on each goal. The essence of agile marketing is to be able to quickly determine which marketing goal is working or not; and from this, you can decide which one you should prioritise. The principal goal of agile marketing is to be able to quickly respond and adjust to the changes and create an amazing experience for your consumers.

Agile marketing hopes to make you respond with determination and efficiently evaluate the outcome for you to be able to focus and develop the most effective marketing campaign. According to Jim Ewel, the goals of agile marketing are to improve the speed, predictability, transparency, and adaptability to change the marketing function.

The only thing constant in this world is change. This is indeed true and in the world of marketing, the best thing that you can do to easily adapt to the constant changes is to use agile marketing. In marketing, there is no definite way to succeed; but with agile marketing, you will have the ability to quickly adapt to changes, plan your campaign, evaluate the outcome, and come up with the most effective marketing plan.

Help your business cope up with all the constant changes. If you need an expert advice about the benefits and the importance of agile marketing, do not hesitate to call.

What is Integrated Marketing?

Jun07

Integrated marketing is an integration and fusion of the different forms of communication media that is used by businesses to deliver their message and build their brand. It utilises various tools and techniques that would tie each element of marketing, and form an effective and organised marketing strategy. Integrated marketing aims to offer their clients consistent message by utilising the most common forms of marketing campaign.

The key to a successful integrated marketing is being able to cohesively put together different marketing campaigns. Without integrated marketing, your messages may be lost in between changing your messages and using different marketing media. It would be easier for you to convince your clients if you are a 100% sure about your message and you consistently send it to them in one integrated channel.

Integrated marketing is important in today’s marketing world. Consumers are flooded every day with various messages and marketing campaigns. Consumers are becoming more meticulous when it comes to marketing campaigns that does not interest them. However, with integrated marketing your marketing campaign is reinforced and would greatly help you in reaching out to your clients through your consistent messages.

Emmix maintenance is a company who understands how marketing evolves and so should your business strategy. If all these are too much marketing information for you, you can always call us and let us integrate all the marketing innovations into your business.

What is User Experience (UX) Design?

Jun06

UXD and UED is another term for user experience design. The term is used to describe all the various aspects of the experience of a user in a website when it comes to graphics, industrial design, interface, the manual, and physical interaction. The user experience has four elements to consider: Visual Design, Information Structure, Interaction Design, Usability, and Human-Computer Interaction; and when these elements are integrated on your website, it can enhance the experience of a user.

Visual Design

     This design is also referred to as communication design, graphic design, or visual communication that symbolises how your website would look and feel to your users. The goal of visual design is to use images, colours, and symbols to deliver your message to your website visitors.

Information Structure

     It is the art of organising and constructing the data of your products or services, which would ultimately enhance the usability and the ability of your website to be easily found.

Interaction Design

     This is more of designing a system that would help your audience perform tasks on your website. This design basically enhances the experience of your audience on your website based on what your audience wants.

Usability

     This is a UXD element that aims to make your website easier to use and is something that is similar to the needs of your audience.

Human-Computer Interaction

     This a design that focuses more on the human use of computer systems. It makes interaction between the computer and your users easier.

Making your website user-friendly is important for any online marketing strategy. Integrating User Experience Design on your website will definitely make your website visitors appreciate your website even more, which can be very beneficial for your business. Implement the design on your website now.

What is Social Media Marketing?

Jun06

Social media marketing is a strategy that aims to receive website traffic with the use of the social media channels. The goal of this marketing strategy is to provide content that would capture a response from your target audience and trigger them to share it through their social networks. It is widely used by so many companies and is considered to be an important marketing strategy.

Using social media marketing gives you a better chance to interact and build relationships with your potential clients in a more enjoyable and personalised level. Also, social networking will enable your clients to interact with each other which would help greatly in spreading the word out; and this is the outcome that you need from your social media campaign.

There are so many social networking sites available, but you just can’t have it all. Managing multiple networking sites can take so much of your time that is why it would be best if you just capitalise on the ones that really matters. When planning for your social media marketing campaign, make sure to keep in mind the networking sites that would give you the optimum outcome.

Here are the top five social networking sites gathered by Social Media for Your Business:

Facebook

Twitter

LinkedIn

YouTube

Pinterest

There are a lot of social media sites available, but you can start with these top five sites and see how it goes for you. However, you have to remember that it would not benefit you if you launch your social media marketing on these five sites all at once. It is better to take it one at a time and see which one gives you the maximum result.

What is Inbound Marketing?

Jun06

The aim of inbound marketing is to bring consumers into the business and not the other way around. It offers a subtler way of persuading consumers through useful and interesting contents in blogs, videos and in social media channels. Marketers use these tools to trigger the consumers’ curiosity and hopefully trust and confidence into the business.

In inbound marketing, you don’t have to disturb your potential customers with annoying advertisements; instead you attract them by offering them something interesting and helpful. You offer your potential customers with eBooks, videos, and other inbound marketing tools that they can relate to; and eventually, these people will have the need to contact you for more information about the products or services you offer.

Inbound marketing will not only save you money for a more effective marketing strategy, it will definitely give you so much more advantage. With inbound marketing’s entertaining and helpful marketing campaign strategies, it will help you educate your potential consumers, build brand awareness, generate more leads and ultimately convert your leads to sales.

Are you still stuck in the old and traditional way of online marketing? There is no better time for you to switch to inbound marketing than NOW! Call us today and enjoy the benefits of inbound marketing.

What is Content Marketing?

Jun06

Content marketing is a marketing plan that creates useful and relevant information based on what your target audience would most likely want to have. The goal of content marketing is to entice your target market, convert them into clients, and eventually make them your repeat clients. Introduce your business to your target market by sharing with them valuable contents that are related to your products or services; make them understand what you are trying to sell and make them love it. Offer them something that can gain their trust and confidence in your business.

Content marketing is not about sales, it is more of interacting with your existing clients and target market hoping to gain loyalty from them through the valuable and helpful contents that you consistently provide. In content marketing, you do not advertise your products or services; you simply provide information that will educate your prospective clients. The core of content marketing is to provide your prospective clients constant useful information with the hope of receiving your client’s loyalty in return.

Your content marketing is important because it is one of the factors of whether your client will convert or not, or if they will become your repeat clients or mention your business to other people. So if you want to make a difference to your business, make sure your content marketing is top quality.

What is the Difference between a Mobile Friendly Website and a Mobile App?

Jun06

The use of tablets and smartphones has been rapidly growing and it can’t be stopped. So if you want to launch a mobile presence for your business, you might as well know the difference between a mobile app and a mobile friendly website. These two may look the same to you but there is so much elements that you have to consider for you to be able to come up with something that would benefit your business.

A mobile friendly website and a mobile app are both accessed using a handheld device like a smartphone or a tablet. However, before you can truly understand their advantages, it is best to comprehend first their differences.

Mobile friendly websites are designed to work properly with handheld devices and desktops. It follows the standards for displaying your website on any device, may it be on a computer or a smartphone. You can access it using a browser.

Mobile application on the other hand is made solely to work on a smartphone. It is a stand-alone software that you can download from Android Market, Apple App Store and Blackberry App World. You don’t need a browser to access it.

Whether to create a mobile friendly website or a mobile app is a choice you have to make based on the needs of your business. Anyhow, you can always start at making a mobile friendly website and you can decide later on to have a mobile app if you think it would be more effective for your business.

What is Responsive Web Design?

Jun06

Responsive web design is the name given to the model of a website design that responds to the kind of device your website visitors use. This has been the current trend because of the growing popularity of mobile devices, especially smartphones. More and more people are viewing websites using their smartphones, which has a lot smaller screen.

As stated by Mashable, this is going to be the year of Responsive Website Design. This type of web design will give your website the versatility to function properly and can be browsed easily by your consumers in any device they use; devices like laptop, tablet, iPad, smartphones and the like.

Unlike the websites designed solely for mobile, a responsive web design gives your website the layout flexibility to recognise different types of screens. This is a more efficient way to make your website work in any device rather than creating a mobile version of your website.

Make sure your website is on in the current trend in online marketing. Get a responsive web design for your website and make it easier for your customers to access your website anytime, anywhere.

Q&A: What is dedicated hosting?

Feb18

Dedicated hosting service, is a kind of internet web hosting wherein one single client leases the entire web server (this can be managed or self-managed. Click here to read the implications of self-managed, dedicated hosting.). This type of hosting gives client full access and control over the server; whether what operating system or hardware should be installed or any other elements that has to be incorporated into the server.

A dedicated hosting service provides security, optimum performance, email stability, and control. As opposed to shared web hosting, dedicated hosting is pricier than shared hosting and is mostly used by websites with larger volumes of traffic.

Q&A: What is shared web hosting?

Feb18

Shared web hosting is a web hosting service wherein several websites exist within one web server that is connected to the internet. In order to keep each website isolated from each other, it is placed on its own partition. This type of web hosting is considered as the most cost-effective since server maintenance cost is shared by several people.

System administration is required in shared web hosting since the server is shared by several people. This kind of hosting is not applicable for people who require extensive software development aside from what the server provides.

Normally, shared web hosting utilises a web-based control panel system like: cPanel, Plesk, DirectAdmin, H-Sphere, InterWorx, or some other control panel systems. At Emmix, we use cPanel for our shared hosting accounts.

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